Growing Your Customer Base: 6 Tips on Marketing Your Product or Service

marketing concept

Writing a marketing plan or just trying to market your product or service is no easy feat. You have dozens of decisions to make and not nearly enough time to do it all. In addition to figuring out the actual logistics of reaching your customers the right way, you also have to find time for everything else that’s going on in your business. To get the most out of your marketing efforts, you need to work on some important details. Once your business is up and running, it can be hard to figure out where you’ll get all the new customers that you want.

You can’t afford to miss out on more potential clients. The expense and time that it takes to develop a new client or customer are often greater than the cost of getting it right the first time around. Maximize your potential clients by following these marketing tips.

Improve Your Advertising Strategy

Look into advertising online, especially on sites that cater toward people who your products or services. Find out what keywords and topics people use when searching for storage and ensure that they see your ad whenever they search for these things!

If you can afford an advertisement on a billboard or in your local newspaper, do it. Make sure the ad is tasteful and expresses how much you care about providing quality products and services. If not, save up for one later.

Create a Website

If you have a website, be sure to post it everywhere you can. People are much more familiar with online purchases, and having a site is vital for finding customers. Update your website regularly with compelling content as well as a blog that your new and returning visitors alike will be able to read regularly. Make sure you have contact information so those interested in what you have to offer can easily reach out to you.

Promote Your Business on Social Media Platforms

If you’re trying to reach a younger audience, try advertising on social media platforms like Facebook, Twitter, Instagram, and Pinterest. Make sure you always give your followers new information about upcoming events or promotions that might be of interest to them! For example, if you are a closet builder offering garage storage solutions, you can post photos of your products or services and some before-and-after pictures from previous clients who had a need for storage systems.

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Network With Others in Your Industry

You don’t have to do everything on your own. In fact, you should resist the temptation to rely solely on yourself in your business endeavors. If it is a small, locally owned business, you can attend community meetings or even panel discussions in your area about marketing and doing business online. It’s a great way to learn from other businesses in the area.

To get people talking about your business, you can’t just rely on your website. You have to make a presence at trade shows and industry events where people who would be interested in what you’re doing will see you. Make sure you talk with others in the industry before and after these events so that they feel comfortable.

Participate in Community Events and Networking Groups

Local business networking groups can be a great place to share your expertise and learn from industry experts as well. If you aren’t sure where to start, do an online search or ask some of the other business owners who might know more than you about the specifics of what works best for their businesses.

Join the Chamber of Commerce and other local business organizations and online groups geared toward people in your industry. You’ll be able to network with potential clients and learn from those who have been doing it longer than you!

If possible, try to get your business involved with any charity work that happens in your community. This can help people see how much good you do and generate even more interest in what you’re doing.

Hold a Workshop

Try holding a workshop before you even open your doors to the public. This will get people excited about what you’re doing and allow them to see what they can expect when they make their purchases or become members of your business. This extra attention is sure to drive sales and boost your popularity.

Make a list of VIPs you’d like to approach first. Then, learn as much as you can about them and develop a plan for approaching these people. Find out where they spend their time online, what community groups they are involved in, or which businesses they generally support. These are the people you need to reach first!

Create a landing page on your website that offers more information about what kinds of workshops you might offer. Make sure this is easily visible since it will be the first thing visitors see when they land on your site.

Final Thoughts

Remember, if you want to reach more people and grow your business, you need to get out there and tell people what’s going on. While getting everything started might take some time, the results will be worth it when your efforts pay off!

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