Shopping has evolved over the years. Brick-and-mortar stores are finding themselves in strong competition with online stores. But there is still a certain appeal in walking through a physical store. As a store owner or manager, how can one step up the shopping experience of people? Here are some ideas:
Showcase Your Products Well
People love to browse through organized set-ups. To maximize your products, have display racks for retail stores that work for you. Some of your items need small display cabinets. Shelves are another excellent option.
If you are in the clothing industry, the use of mannequins is a popular choice. You can also make good use of your vertical spaces. Hooks can hold several items with the same design.
When people see that the items are well-organized, they will get encouraged to look around. But remember not to overload your display. Simplicity and balance are still the keys.
Give Ample Space for Them to Browse
Have you ever heard of the “butt-brush effect”? Your store will suffer from such if you do not plan your areas well. Nobody loves to feel cramped just to get to an item. Give your customers the privilege to look around without sacrificing their personal spaces. When their personal spaces are not threatened, they can decide better on a purchase.
Focus on Their Comfort and Convenience
Make the shopping experience easy for your customers. Have all items labeled with the correct price tags. Make sure that shopping baskets never run out. Group similar items on a certain aisle. Customers who do not have the luxury of time will appreciate these simple things.
Also, add some innovations. If a customer has a companion that does not want to look at the items, the shopping experience may be cut short. You can provide comfortable chairs for these companions. This way, the shoppers will not feel the pressure to finish their browsing. Also, mothers will appreciate a shop where their little ones have some entertainment. They do not have to worry about making a quick run for what they need or want.
Provide Exemplary Customer Service
One of the advantages of a brick-and-mortar store is the physical interaction. Train your people well to respond to a client’s needs. Let them know your merchandise well. But, also teach them not to be pushy in closing a sale.
Some customers like it when they are assisted well during their visit. Others want to have an independent time to peruse. Train your staff to be attentive and respectful.
Add Some Extra Features
A shopping experience is foremost a visual experience. It is not only about the merchandise. Good lighting and clear signage are a plus among customers.
To go beyond the visuals, you may incorporate some other sensory cues. Good music might give a positive mood to your clients. Also, you may add a subtle scent that will encourage them to linger on your store. The chance to feel the texture of your items might also help them decide. Investing in a full sensory experience can put your store above the rest.
An excellent shopping experience could mean a repeat visit or a referral. This is why store owners must give attention to it.
